Upcoming SuperBowl and branding

Many of us enjoy the creative and hilarious ad craft. Bud Light is working on a three part series leading up to the Superbowl. They have Started off with their "Dilly Dilly" promo. Which was a hit here in Minneapolis due to the fact of a local brewery, Modist, received a cease and desist order per a town crier sent by Bud after the brewery created a beer named "Dilly Dilly". This was great publicity for both Bud and Modist and they handled it in an excellent manner which did not give them bad press. We are interested to see what is to come from the Bud Light creative team for the remaining trilogy. Dilly Dilly!